Conservation News

 
 

Only when the last tree has died and the last river been poisoned and the last fish been caught
will we realise we cannot eat money.

Cree Proverb

 

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  1.  

    Here’s news of a great partnership.

    The RSPB have just joined forces with Barrett Homes.   They apparently are looking to create developments and green spaces that’s friendly to nature.

    Give them a home and they will comeGive them a home, and they will come - as the RSPB advert says

    There's no doubt in my mind that having wildlife in a garden give the place far more colour and life. There's nothing like watching the birds from a corner of the garden take a splash in a bird bath, or feast on the food you've put out for them - or to discover a hedgehog, or watch butterflies flutter from one group of flowers to another.  Honestly, it's like having your own nature show.

    It's so enjoyable watching our feathered friends take a drink or have a bath

    60% of the species which have been monitored in the UK in the last 50 years are declining.   And yet, private gardens in the UK cover about 450,000 hectares of land – an area larger than Suffolk.

    So the potential to create fantastic places for wildlife is huge.  And they don’t need a lot of room, as Butterfly Conservation’s Pot for Pollinators  shows – you just need a pot with a butterfly friendly plant stuck in it and anyone can put that on a patio or balcony. 

    Anyway, back to the RSPB and Barrett Homes.

    They’ve created some advice to help you get started giving nature a home in your garden. 

    The guide has basic steps on how to make your garden wildlife friendly, garden features that will help you make the most of any size garden (so there’ s no need to have a garden the size of Kent to get started), and a full plant guide of what to plant and what not to plant.

    Time for a little something
    Get shopping for the birds at the RSPB's online shop


    So take a look at it – you can DOWNLOAD IT FOR FREE from the RSPB’s website HERE.

     
  2. Flicking through the television coming up for the week, the Pick of the Week (according to the Sunday Times)  is Channel 4's Orangutan Jungle School.

    The series charts the lives of orangutans at a rescue centre in Borneo.  

    Back in 2009, the BBC series Orangutan Diary visited the Nyaru Menteng Rescue Centre.   The veterinary team had released 36 apes back into the wild.

    They were taking in many more, however.  These were sick and injured, as deforestation destroyed their homes.  


    Channel 4 has this new series starting up, and the word is that we should be prepared to laugh and cry in the same hour.  

    Don't forget - the Channel 4 series starts on Wednesday 15 August 2018 at 8pm.  

    AND....

    There's a list of orangutan charities here.

    Plus don't forget to wear RED on International Orangutan Day, Sunday 19 August 2018 - find out more here

     

  3. Let’s ROAR for wildlife!

    On World Lion Day (the 10th August), it’s great to announce a really exciting piece of news for wildlife conservation.

    There’s a really fantastic opportunity for business to make a difference and have a real impact on wildlife.

    Drum roll please for….. The Lion’s Share Fund!

    You may have heard of The Lion’s Share.  If you haven’t, let me tell you more.   It’s an initiative which is aiming to transform the lives of animals around the world by asking advertisers to contribute a percentage of their media spend to conservation and animal welfare projects.



    I am really excited by this initiative.  The hope is that $100 million a year will be raised within 3 years.   The money will be invested in a range of animal conservation and animal welfare programmes, to be implemented by the UN and civil society organisations. 

    The Lion’s Share is working to contribute to the UN’s Sustainable Development Goals, which are aiming to end poverty and project the planet.  Goal 14, Life Underwater and Goal 15, Live on Land, involve supporting animals and helping to conserve their key habitat. 

    The UNDP (that’s the United Nations Development Programme) will host the fund.   A joint steering committee will take decisions on priority programmes. Money raised will go into creative, game-changing solutions which focus on achieving real impact for the animals and their habitats.

    Ambitious for sure - but if the top 10 advertisers alone were to participate, this would bring in a staggering $47m each year alone!

    Partners in the fund will contribute 0.5% of their media spent to the fund for every advert they use which has an animal in it. 

    And cartoon animals will count as well.  So if your company has an ad with a cartoon animal in it, they can participate!

    Mars is the first advertising partner.  It will sit on the executive and steering committees of The Lion’s Share and encourage other businesses to get involved.

    Worldwide advertising network BBDO and leading measurement and data analytics company Nielsen are also involved.  BBDO is contributing the benefit of its experience in advertising, whilst Nielsen will ensure that companies are contributing correctly.

    The Lion’s Share Fund has a website, and a very helpful FAQ page.  This answers a number of questions which spring to mind – how can we be sure the money goes to where it should, for instance.  (Nielsen will watch that side of things like a hawk.) And 93% of the funds raised will go to the animals that need it.  

    Rob Galluzzo, founder of FINCH, initiated the idea with Christopher Nelius, a film director.   Galluzzo says that 9 out of 10 of the most popular animals seen in commercials are endangered or threatened and they don’t always get the support they deserve.   

    FINCH have partnered with Clemenger BBDO to bring this initiative to life.

    The fund was launched in Cannes  at the Cannes Lions International Festival of Creativity, by UNDP Goodwill Ambassador and actor Nikolaj Coster-Waldau, who said quite rightly that it is our responsibility as people to safeguard all life on our planet. Coster-Waldau plays Jamie Lannister in the Games of Thrones.

    So how can you help?

    Well, if I see an advert with an animal in it, I'm going to let the advertising company know about the The Lion’s Shares Fund.  It was only launched recently in June 2018, so they may not know of it yet.

     

  4. I've got to say, I just love Ecosia.   They're a search engine and I use it a lot to have a good rummage around the internet.

    It's a simple formula - you search, they plant trees and it doesn't cost you a penny :-) Ecosia uses 100% of its profits to plant trees where they're needed most.  So far over 34 million trees have been planted and Ecosia are aiming to plant one BILLION.   It's a journey I'm really to help with, and it's so good to see that many people are joining in as well. 

    So I was really pleased to discover that Ecosia now have an online shop and you can buy things like t-shirts, tops, jumpers and hoodies. 

    Their products are made from organic cotton and they're printed in the UK in a renewable energy powered factory.  

    And best of all - All profits from their organic apparel go directly towards one of Ecosia’s reforestation projects.  

    I've ordered one of their t-shirts - this one below - for 21.50 euros, plus postage and packaging.  Ecosia have a range of them.   Click on the t-shirt below to see their online shop! 

    Visit Ecosia's online shop

     

    Buying and wearing one of their t-shirts or other clothing items will be a great way to pass the message of the importance of trees on and give people an immediate and very easy way to help :-)